High Budget Marketing Campaigns

• A high budget film would have a very big budget. 80-90m+ dollars would be spent on it. 
• A high budget film marketing campaign is a campaign that promotes the film before the film comes out in cinemas
• Pirates of the carribean had a budget of $300million, Spiderman had a lesser budget of $244m budget, Harry potter as a whole is one of the highest at around half a billion dollars 
• High budget marketing materials are used such as advertising through various media and viral options.

Film Marketing Research

1. film marketing- is a vital aspect in enhancing your move production's revenue, It's also involve  film promotion and movie advertising.



2.movie poster is a poster that advertises the film. it is used to show the movie and let people know about it. You would normally find 

• the name of the film or movie
• the actors and actors names who are in it
• age rating
• ratings from critics
• maybe release dates or when in cinemas

3.Film trailer-Trailers consist of a series selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers For this purpose the scenes are not necessarily in the order in which they appear in the film.

4.film merchandise- Are things that are sold that are related to the movie or have a pic or movie name on it, T-shirts, hats, cups, teddy bears are all examples that can be bought from shops.


5.A film websites, gives info about the film. There would be trailers showing the film. There would also be snap shots and pics of the movie. There maybe behind the scene pictures and interviews with cast and director.There are downloadable content like wallpapers and pictures :) 

My Idea for an Advert

• I will be advertising running specialized trainers
• i would have a pro runner advertising it. (preferably a fit one- hannah england, jess ennis)
• Race directive because it says what the product and sounds coolio
• green, black and white will be the main colours because they go well with eachand stands
• it will be for 16+ and people who like running and are very competitive, for boys and girls

adverts for running shoes

• Nike running shoes.
• I like that the shoes are not just flat on the floor but are standing up with an ipod around  them. it gives you an idea of what the advert is trying to say.
• I don't like the fact that there is not a lot of information on it. 
• The unique selling point is the ipod, the shoes are paired with the ipod to offer better recording of exercise etc.
• The advert is for people who like technology and keeping fit. 16-30 year old  people would like it as they are more likely to listen to there ipod while running.

Conventions of Adverts

What to expect from an advert?

• Title/name
• slogan
• picture of product
• celebrity to advertise it( good looking people. no susan boyle allowed)
• colours depending on product
• info about product

How can you tell who the target audience is? (age, gender, interests etc)

 this advert is aimed at overwieght middleaged women who need to lose a few pounds.

What is the “unique selling point” of the product making you DESIRE this product (ie why should you buy THIS product)