adverts for running shoes

• Nike running shoes.
• I like that the shoes are not just flat on the floor but are standing up with an ipod around  them. it gives you an idea of what the advert is trying to say.
• I don't like the fact that there is not a lot of information on it. 
• The unique selling point is the ipod, the shoes are paired with the ipod to offer better recording of exercise etc.
• The advert is for people who like technology and keeping fit. 16-30 year old  people would like it as they are more likely to listen to there ipod while running.